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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

9 Important Website Metrics You Should Track
24 Jun

Video: 9 Important Website Metrics You Should Track
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Getting into the details of your website analytics can make a huge impact on your online strategy. You'll soon be able to make adjustments based on the nine metrics we present in this short video. The results will soon follow: increased traffic and more leads. Read the full blog post here. https://youtu.be/VMrrjlAyvYQ ...

How to create a landing page in wordpress for free
23 Jun

How To Create Your Landing Page In WordPress For Free
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A landing page is a useful tool to generate better conversions and capture leads more effectively if you need a proven way to enrich your marketing campaign. With this purpose-driven web page, when created and applied smartly, the chances for your business to succeed are much higher. As your landing page design aims to achieve a specific marketing purpose, you'll need to pick the right tool to create landing pages in WordPress. One great approach is to find a complete solution that follows tried-and-true building tactics and optimization techniques. To get the...

Email Marketing tips for small businesses
22 Jun

Email Marketing for Small Businesses
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Business owners wanting the most bang for their marketing buck should consider email marketing. Email marketing is a way to communicate directly to customers. A successful email marketing campaign should have a goal, a carefully defined target audience, and a prominent call to action, or CTA—something that lets the recipient know what you want them to do. An email marketing campaign can take many forms, including promotional outreach, direct selling, and messages intended to establish or reinforce a relationship between your business and the customer. You can also send messages to offer customers...

How to Define Your Web Hosting Needs
19 Jun

How to Define Your Web Hosting Needs
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Your small business' website is one of your most important "employees." It works all day, every day, to ensure it's engaging your prospects and converting them into customers. Understanding your current and future web hosting needs will help you to make the right decision for your business. Not only is it important to make sure your website has all the features you need, but you also have to keep in mind elements like bandwidth, server requirements, and security, not to mention the level of customer support and technical skills you...

Get more conversion with lead magnets
17 Jun

Infographic: How to Create Landing Pages that Convert
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Customized landing pages are key when it comes to converting visitors to sales and there are some elements which you should include if you're looking for success. Check out this infographic and, at the end of the day, by following a few best practices and A/B testing your landing pages, you’ll start seeing your LP drive more and more conversions! Looking for more details? Go to our full blog post here. Click on the infographic to view the full image. ...

Beginner's Guide to YouTube for small business owners
15 Jun

A Beginner’s Guide to YouTube for Small Business Owners
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On average, Canadians are watching online videos for 84 minutes a day. And 54% of them are looking for more than "Gordon Ramsay's Video Critique of Spicy Wings"; they are watching their favourite brands to understand who they are and why they should buy from them. In fact, according to smartinsights.com, 73% of consumers said they'd been influenced by a brand's social media before buying. This means all small business owners should be joining the 87% of marketing professionals who are using YouTube to promote their brand. Being an especially visual channel,...