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26 Nov

Starting a Business? 6 Marketing & Web Hosting Deals for You
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(Last Updated On: November 26, 2020)

Today we’re going to share 6 Marketing and web hosting deals for this discount season that will be key for you to start your online business in 2021.

Black Friday and Cyber Monday are great opportunities to buy your Holiday presents at a  discount. But, if you’re a business owner or aspiring entrepreneur, you should also be on the lookout for B2B deals. 

From discounted subscriptions on SaaS platforms to web hosting deals. If you’re planning to set up a business in the next few months (or simply renew your business stack), if you know what you need, you could save a lot. 

In this post, we’ll take a look at the 6 types of deals every business owner should be looking for on Black Friday and Cyber Monday. 

The Best Accounting Tool Deals

Accounting tools can help you automate some of the most repetitive tasks of running a business. Luckily, at this time of the year, tools such as QuickBooks offer hefty discounts on their subscriptions.

When looking for the best accounting tool for you, don’t forget to consider:

  • Your accounting needs and skills.
  • Whether the non-discounted plan is within your budget.
  • Whether the platform works seamlessly with other platforms you’re already using.

Make a list of all the problems you find in your accounting processes. Is it hard to keep track of taxes? Does it take you too much time to find accurate information about your cash flow? Are you handling payroll in a time-consuming and inefficient way? With a list of your needs, you can evaluate your options more clearly. Go for the company with the most solid reputation, that’s offering to fix most of these issues, at the best price. And don’t hesitate to ask your accountant for some expert insight. 

The Best Marketing Tool Deals

There’s a marketing tool for every step of your marketing process. From SEO research tools to email marketing platforms, to social media automation solutions. Some affordable options that come to mind are SEMRush, EmailOctopus, or Planable

While most of these platforms have a free tier, the functionalities you get on paid plans can make your workflow more dynamic and help you measure results more precisely.

If you’re a small business owner, the best options you can choose are those targeted to businesses like yours. This will be reflected on everything from pricing, to how the interface is designed, to how the platform’s support material is written.

The Best Domain & WordPress Web Hosting Deals

Used correctly, a website can be a priceless asset across your company. A website of your own can support marketing and sales efforts, while also making things easier for your customer support team. 

WordPress is the king of Content Management Systems. A Content Management System like WordPress allows you to take control of your website’s content, design, and functionalities. 

The platform has an extremely smooth learning curve, and it’s so widely used that you’ll find numberless guides and tutorials with just a simple Google search. It’s also worth mentioning that most things you want to do on WordPress, you can do without writing code. All these factors make WordPress the perfect CMS for small business owners without a coding background.

On the other hand, when compared with most web building platforms, WordPress is far most cost-efficient. The software itself is free. And you can take your website in any direction you’d like, without having to pay any extras. You just get a hosting plan, install WordPress, and you’re good to go. From an online store to an e-learning platform, on WordPress, you can do it all. Constantly optimizing and editing a WordPress website to improve its performance doesn’t require much technical effort either. So WordPress makes it easier for your website to adapt to your changing business needs.

If your current website isn’t driving the results you expected, be on the lookout for WordPress web hosting deals

You’ll probably want your hosting plan to include:

  • An SSL certificate and other security functions.
  • A CDN, to make sure your website’s heaviest assets load properly.
  • Free domain registration (or the possibility to transfer your existing domain at a low cost).
  • 24/7 support, ideally through multiple channels.
  • An application installer, so you can install WordPress in a click.

It’s also worth mentioning that you should research your potential hosting provider. Gravitate towards a company with experience serving businesses like yours, and solid social proof.

The Best Project Management Platform Deals

Project management tools come in all shapes and sizes. From minimalist platforms that were just made to organize your workflow (Basecamp and Asana, for example), to versatile, maximalist tools that include everything from time tracking to the possibility to host documentation (ClickUp, for instance). 

When looking for deals on project management tools, you should consider how they will affect your workflow. Some teams love tools that serve as a hub of everything they need to know and everything they need to do. Some people can feel a little overwhelmed, and the UIs of such tools can be hard to navigate.

A project management tool can be the key to unleashing unprecedented productivity. Or it can be time-consuming and bothersome. If you’re looking to adopt a project management tool at an existing company, the best way to handle it is to (virtually or literally) sit down with your team and discuss it.

Aside from their general approach to project management, there are some aspects of these tools you should take a look at before making a decision.

For instance:

  • Will you be charged “per seat”? Or will you be charged a flat fee for an almost unlimited number of users?
  • Does this platform integrate with other tools you’re using?
  • Does this platform have a readily available customer support team?

It’s worth mentioning that ClickUp is offering a 15% Black Friday discount with code “BLACK15”. 

The Best HR Platform Deals

Whether you’ll be making your first hires, or expanding your team, an HR platform can make the selection process better for managers and candidates alike.

Apploye and TimeCamp are almost all-in-one platforms for your HR team. They include everything from time-tracking to timesheet synchronization. Other solutions, such as Toggl Hire, were designed to fix a very specific problem of the candidate screening process. In the case of Toggl Hire, the problem in question is the inability to assess skills precisely and fairly at a large scale.

If your HR team needs to streamline processes in general, an all-in-one solution may be helpful. But, if you’re dealing with very precise problems, look for something that focuses on that.

The Best E-Learning Deals

Staying on top of your industry is a competitive advantage. Especially if you’re in a fast-paced sector, or one that relies heavily on technology, it’s crucial that you and your team know the latest news and breakthroughs. And, if you can apply these new technologies and ideas to your work, all the better. 

Udemy, MasterClass, Rosetta Stone, BitDegree… you name it. During this time of the year, almost all e-learning platforms offer hefty discounts on subscriptions and courses. 

When evaluating e-learning deals, it’s best to ask yourself a few questions:

  • Was this platform’s material created by reputable sources?
  • Does the production value of these courses match their price?
  • Does this platform offer a free trial?
  • Does this platform offer certificates?
  • If it does offer certificates: Are they accredited by a reputable institution?

In this post, we explored the 6 types of deals that business owners should be on the lookout for during Black Friday and Cyber Monday. We covered several business needs. From having a website that’s functional and versatile, to constantly updating your industry knowledge. 

Keep an eye on web hosting deals, SaaS deals, and other discounts, whether you want to renew your company’s tools, or start a new venture in 2021. And, of course, always consider these offers in the context of a long-term partnership with the platforms you choose. Don’t make these decisions solely based on price. Evaluate their pros and cons, and look at the big picture. 

Good luck and happy holidays! 

Aaron Arias

Freelance writer and designer based in Buenos Aires. Helping build memorable brands through content & UX.

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